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Articles from March 2007
Friday, March 30, 2007
Affiliate Arbitrage: Naughty or Nice?
By jscroft @ 11:52 AM :: 754 Views :: 2 Comments :: :: Affiliate Marketing
We asked search guru Kevin Lee how affiliates cheat. His response, and our take on it.
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Monday, March 26, 2007
CIMA and William Blair & Company Semiannual Interactive Marketing Survey Results
By jscroft @ 2:11 PM :: 955 Views :: 0 Comments :: :: Breaking News, Organic Search, Sponsored Search, Marketplace

William Blair & Company, in collaboration with the Chicago Interactive Marketing Association (CIMA), published the third edition of a semiannual interactive marketing survey that the partnership uses to take the pulse of the industry and relay its practitioners’ expectations for future performance and trends.  The survey targets the more than 600 members of CIMA and includes responses from more than 100 members.

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Saturday, March 24, 2007
New Resource: Easy Lynx Installation
By jscroft @ 5:23 PM :: 679 Views :: 0 Comments :: :: Breaking News, Organic Search, Tools

Lynx is an indispensable tool that lets a user see through the eyes of a search engine spider. Installing & configuring it can be tough, though, so we pre-configured a special installation for Windows users.

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Saturday, March 24, 2007
Getting to Zero
By jscroft @ 2:03 PM :: 555 Views :: 0 Comments :: :: Organic Search

Before Organic Search Marketing, there's Search Engine Optimization. Before SEO, there's Search Engine Accessibility. Find out how search spiders see your site, and learn what to do when they can't.

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Friday, March 23, 2007
The Negative Case for Usability Optimization
By jscroft @ 4:10 PM :: 881 Views :: 0 Comments :: :: Usability Optimization
Does Usability Optimization have value in the marketplace? Ask the one entity in the American economy not subject to market forces.
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Friday, March 23, 2007
Usability Optimization: The Hardware Store Model
By jscroft @ 6:34 AM :: 993 Views :: 2 Comments :: :: Usability Optimization
Big words for a simple concept: we examine Usability Optimization within the context of a bricks-and-mortar hardware store. 
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Tuesday, March 06, 2007
New ProfitRank.com Officially Launched
By jscroft @ 10:16 AM :: 655 Views :: 0 Comments :: :: Breaking News
After several months in development, the new ProfitRank.com is now live and firing on all cylinders.
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