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Articles from Organic Search
Sunday, April 08, 2007
How NOT to Sell… well… pretty much anything!
By jscroft @ 2:42 PM :: 553 Views :: 0 Comments :: :: Organic Search
Don't be this guy. Really. This is a funny read, but don't lose sight of the moral in the story.
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Tuesday, April 03, 2007
Great Usability Thread (Warning: Math!)
By jscroft @ 9:48 AM :: 670 Views :: 0 Comments :: :: Organic Search, Usability Optimization
There's a great ongoing discussion at Cre8asite Forums on the meaning and mechanics of Usability Optimization, with side riffs on SEO, economics, and other topics.
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Monday, March 26, 2007
CIMA and William Blair & Company Semiannual Interactive Marketing Survey Results
By jscroft @ 2:11 PM :: 954 Views :: 0 Comments :: :: Breaking News, Organic Search, Sponsored Search, Marketplace

William Blair & Company, in collaboration with the Chicago Interactive Marketing Association (CIMA), published the third edition of a semiannual interactive marketing survey that the partnership uses to take the pulse of the industry and relay its practitioners’ expectations for future performance and trends.  The survey targets the more than 600 members of CIMA and includes responses from more than 100 members.

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Saturday, March 24, 2007
New Resource: Easy Lynx Installation
By jscroft @ 5:23 PM :: 679 Views :: 0 Comments :: :: Breaking News, Organic Search, Tools

Lynx is an indispensable tool that lets a user see through the eyes of a search engine spider. Installing & configuring it can be tough, though, so we pre-configured a special installation for Windows users.

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Saturday, March 24, 2007
Getting to Zero
By jscroft @ 2:03 PM :: 555 Views :: 0 Comments :: :: Organic Search

Before Organic Search Marketing, there's Search Engine Optimization. Before SEO, there's Search Engine Accessibility. Find out how search spiders see your site, and learn what to do when they can't.

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Friday, February 23, 2007
Stopping the Slaughter
By jscroft @ 2:42 PM :: 943 Views :: 2 Comments :: :: Organic Search, Usability Optimization
The WordTracker guys hit the nail right on the thumb: good SEO doesn't have to equal bad copy!
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Friday, February 02, 2007
Is The End Near AGAIN???
By jscroft @ 11:14 AM :: 895 Views :: 0 Comments :: :: Organic Search
Pundits once again predict the end of Search, this time at the hands of Wikipedia. Don't hold your breath.
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