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Tuesday, April 03, 2007 Great Usability Thread (Warning: Math!) By jscroft @ 9:48 AM :: 670 Views :: 0 Comments :: :: Organic Search, Usability Optimization There's a great ongoing discussion at Cre8asite Forums on the meaning and mechanics of Usability Optimization, with side riffs on SEO, economics, and other topics. Read More..

Friday, March 23, 2007 The Negative Case for Usability Optimization By jscroft @ 4:10 PM :: 881 Views :: 0 Comments :: :: Usability Optimization Does Usability Optimization have value in the marketplace? Ask the one entity in the American economy not subject to market forces. Read More..

Friday, March 23, 2007 Usability Optimization: The Hardware Store Model By jscroft @ 6:34 AM :: 993 Views :: 2 Comments :: :: Usability Optimization Big words for a simple concept: we examine Usability Optimization within the context of a bricks-and-mortar hardware store.  Read More..

Friday, February 23, 2007 Stopping the Slaughter By jscroft @ 2:42 PM :: 943 Views :: 2 Comments :: :: Organic Search, Usability Optimization The WordTracker guys hit the nail right on the thumb: good SEO doesn't have to equal bad copy! Read More..