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Saturday, March 24, 2007
New Resource: Easy Lynx Installation
By jscroft @ 5:23 PM :: 679 Views :: 0 Comments :: :: Breaking News, Organic Search, Tools

Lynx is an indispensable tool that lets a user see through the eyes of a search engine spider. Installing & configuring it can be tough, though, so we pre-configured a special installation for Windows users.

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Saturday, March 24, 2007
Getting to Zero
By jscroft @ 2:03 PM :: 555 Views :: 0 Comments :: :: Organic Search

Before Organic Search Marketing, there's Search Engine Optimization. Before SEO, there's Search Engine Accessibility. Find out how search spiders see your site, and learn what to do when they can't.

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Friday, March 23, 2007
The Negative Case for Usability Optimization
By jscroft @ 4:10 PM :: 882 Views :: 0 Comments :: :: Usability Optimization
Does Usability Optimization have value in the marketplace? Ask the one entity in the American economy not subject to market forces.
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Friday, March 23, 2007
Usability Optimization: The Hardware Store Model
By jscroft @ 6:34 AM :: 994 Views :: 2 Comments :: :: Usability Optimization
Big words for a simple concept: we examine Usability Optimization within the context of a bricks-and-mortar hardware store. 
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Tuesday, March 06, 2007
New ProfitRank.com Officially Launched
By jscroft @ 10:16 AM :: 655 Views :: 0 Comments :: :: Breaking News
After several months in development, the new ProfitRank.com is now live and firing on all cylinders.
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Friday, February 23, 2007
Stopping the Slaughter
By jscroft @ 2:42 PM :: 943 Views :: 2 Comments :: :: Organic Search, Usability Optimization
The WordTracker guys hit the nail right on the thumb: good SEO doesn't have to equal bad copy!
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Tuesday, February 06, 2007
New Yahoo! Sponsored Search Workshop: After Action Report
By jscroft @ 2:03 PM :: 940 Views :: 0 Comments :: :: Breaking News, Sponsored Search

After two years millions spent in development, Yahoo! finally unveils their new Search Marketing tool at a series of workshops nationwide. The result? It's AdWords.

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Friday, February 02, 2007
Is The End Near AGAIN???
By jscroft @ 11:14 AM :: 895 Views :: 0 Comments :: :: Organic Search
Pundits once again predict the end of Search, this time at the hands of Wikipedia. Don't hold your breath.
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Friday, February 02, 2007
CJ Advertiser SmartZones
By jscroft @ 10:01 AM :: 974 Views :: 0 Comments :: :: Affiliate Marketing
Commission Junction's Advertiser SmartZone feature offers both publishers and affiliates a great way to enhance performance & streamline operations.
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Tuesday, January 02, 2007
New Hire: VP Operations
By nivedita @ 8:29 AM :: 819 Views :: 0 Comments :: :: Breaking News
ProfitRank hires Jason G. Williscroft to serve as VP, Operations.
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