Sponsored Search Marketing:
Powered by Organic Search

In addition to its intrinsic advantages, Organic Search Marketing techniques provide the practitioner with a source of keywords that reflect current market conditions. Bidding on such keywords tends to be light and margins broad, precisely because the body of the market has yet to catch on to their impending popularity. Moreover, keywords extracted from content developed in the course of an Organic Search Marketing campaign tend to reflect the particular niches implicit in your customers keyword Yuqueries.

The bottom line: good Organic Search Marketing drives profitable Sponsored Search Marketing campaigns.

Meanwhile, there is a trade-off inherent to all Sponsored Search Marketing campaigns: higher bids drive more traffic, but at narrower margins, whereas lower bids drive less traffic but at higher margins. So you can also see how important Usability is for profitability. However the only number that matters to you is the bottom line: The return on your investment!

Profit Rank employs a number of quantitative and qualitative techniques to adjust Sponsored Search Marketing bids on a daily basis in order to maximize this critical metric. By focusing on ROI, rather than ad placement, Profit Rank ensures that the prospects driven to yout website are as profitable as possible to your firm, and utilizes the Sponsored Search marketplace to determine the traffic volume.